Saturas is developing a miniature SWP sensor that can be part of an automatic irrigation system.

The Product & Advantages

Embedded in the trunks of trees, vines, and plants, the sensor provides accurate information for optimized irrigation to reduce water consumption and increase fruit production and quality.

Components of the Saturas precision agriculture sensing system: miniature implanted sensors, in-orchard/in-vine communications and transponders, and control unit.

Saturas’ SWP sensing system automatically collects accurate data using a minimal number of sensors per hectare and transmits the data to a central control system connected to irrigation controllers for automated irrigation. The technology tailors irrigation to the real-time water needs of the crop, resulting in more efficient water use while increasing yields, fruit size, and sugar content (e.g., vineyards). Embedding the sensor in the trunk eliminates the common problem of damage to sensors that are placed in the soil or on the tree or vine.

The Team

Anat Solomon Halgoa, CEO Saturas

Saturas CEO Anat Solomon Halgoa meets with a visitor at a Trendlines Showcase.

  • Anat Solomon Halgoa, CEO: Experienced CEO with extensive business development activity in the water industry
  • Moshe Meron, PhD, Founder and Inventor: Recognized world expert in agricultural science; specialization in precision agriculture; Head, Crop ecology Laboratory, Migal, Galilee Technology Center
  • Erez Sokolosky, VP R&D: More than 15 years’ experience in multidisciplinary system development and integration and in technical management

Trendlines’ directors: Nitza Kardish, Steve Rhodes


Stage: Revenue
Founded: April 2013
Investor: The Trendlines Group
IP: Provisional stage
Technology: (18 January 2018) proven technology, with Saturas sensors successfully operating in lemon, clementine, almond, and apple trees for more than a year
Installations: ~350 sensors in 3 experimental farms and 10 commercials farms in Israel and Spain
Trials: New field trials in California in May 2018 in vineyards and in almond and walnut trees; completed successful field trials in commercial almond, citrus, and apple orchards in Spain and Israel during irrigation season 2017


  • Updated user interface model (developed and in use)
  • March 2018: Completed $4 million investment round
  • 2017: Established strategic cooperation with Netafim and NaanDanJain (the leading drip irrigation companies in the world) in Israel, Spain, and California for field trials
  • 2017: Developed miniature version for vineyards/grape vines; new version successfully embedded into plants/vines/plants for wine grapes (December 2017)
  • 2017: Signed term sheet with strategic investors
  • 2014: First alpha tests in trees and optimization
  • 2013: POC in laboratory

In the Media

Background & Market

Water is becoming scarcer and more expensive. With direct and reliable information on crop water status, farmers can save water and increase yields.

Today, due to the lack of direct and reliable measurement, farmers typically overwater crops by up to 20% “just to be on the safe side.” Overwatering puts pressure on an already scarce and expensive resource, increases pollution from nutrient-rich runoff, affects the quality of the fruit, and reduces profitability.

Stem water potential (SWP) is a scientifically recognized, highly accurate parameter for determining water status in crops. Today, SWP can only be measured manually, using a labor-intensive procedure. Despite numerous approaches to sensor-based irrigation, including measuring soil and leaf moisture, the market lacks a solution that combines accuracy, ease of use, and affordability.

Current solutions are the labor-intensive pressure chamber or costly electronic sensors that measure soil water and stem constriction. They require high maintenance (especially for calibration), have high variance, and lack accuracy. Saturas’ highly accurate sensors are the only ones to offer automatic SWP measurement combined with ease of use and at a significantly lower cost than products currently on the market.

Company estimates for irrigated orchards/plantations (~$675 million/year), vineyards (~$390 million/year), and irrigated cotton (~$200/year) alone indicate a combined potential of more than $1 billion per year.


Saturas inventor Moshe Meron on Orly and Guy show
Saturas inventor Moshe Meron on the Israeli morning show Orly and Guy

Saturas CEO Anat Solomon Halgoa presents at a Trendlines Showcase.
Saturas sensor
The Saturas SWP sensor is embedded in the trunks of trees or vines.


Anat Solomon Halgoa, CEO
Mobile +972.54.673.7499


Font Resize