MetoMotion is developing a multipurpose robotic system for labor-intensive tasks in greenhouses.

The Product

GRoW (Greenhouse RObotic Worker)

MetoMotion is developing a multipurpose robotic system, GRoW, for labor-intensive tasks in greenhouses to reduce the reliance on and high costs of human labor in greenhouse vegetable production. The Company’s first application is  greenhouse tomatoes.

MetoMotion's GRoW

Alpha version of MetoMotion’s Greenhouse RObotic Worker (GRoW) harvesting tomatoes in a greenhouse in Israel.

MetoMotion’s GRoW components:

  • automatic guided vehicle (AGV)
  • multiple robotic arms
  • advanced 3D vision system
  • proprietary harvesting component tailored to the specific vegetable

The system is designed for easy operation and smooth integration into existing greenhouse practices.

The harvester will significantly reduce the number of workers needed for the vegetable production cycle: one operator per five harvesters. It will minimize fruit damage and increase production efficiency. MetoMotion estimates a 50% reduction in harvest-related labor costs with its system.

MetoMotion was featured in iVT International.

The MetoMotion GRoW was featured in iVT International.

The system collects large amounts of data during harvesting; analyzed data gives growers new levels of information for improving production.

MetoMotion’s systems can be easily adapted to additional crops (e.g., cucumbers, peppers) and to perform a range of greenhouse tasks, including harvesting, pruning, monitoring, de-leafing, and pollinating.


Founded: November 2016
Stage: Technology development
Investor: The Trendlines Group
Achievements: Fully-functional alpha version successfully tested in greenhouse
In the media: The latest crop (iVT International, June 2018)


  • MetoMotion CEO Adi Nir presented at the Hunan-Israel Economic and Trade Conference for Technological Innovation & Israeli High-Tech Enterprises-Chinese Public Companies Roadshow, 5-7 June 2018, Changsha, China.

    Adi Nir, CEO: More than 15 years’ experience in multidisciplinary product development in the aerospace industry, including management, system engineering, and project management; MSc, BSc, mechanical engineering, Technion-Israel Institute of Technology

  • Omer Nir, CTO: Advanced product development of robotic systems for agriculture applications; previously, R&D engineer at Ricor, a leader in miniature cryogenic coolers; MSc, agricultural engineering, Technion-Israel Institute of Technology; BSc, mechanical engineering, Braude Engineering College

Trendlines’ directors: Nitza Kardish, Steve Rhodes

Background & Market

The use of greenhouses to grow vegetables is expanding to meet the increasing demand for quality produce year round. Labor costs in greenhouses comprise 30% to 50% of total greenhouses production costs. With rising labor costs and difficulties in finding and maintaining qualified workers, growers are moving toward technology to reduce costs and improve production efficiency.

The total global greenhouse vegetable production area today is 1.14 million acres. MetoMotion is targeting the high-tech greenhouse sector where automatic systems are used, and there is a strong movement toward robotics. High-tech greenhouses are 10% of the market. The majority are glass and located in northern Europe. Assuming one robot per hectare (2.47 acres), the Company estimates the potential of its first target market to be more than $1 billion, with an ROI of two to three  years for the grower.

Future applications and other vegetables (e.g. cucumbers, peppers) offer tremendous additional potential.


Greenhouse trials (tomatoes) of MetoMotion's GRoW

The MetoMotion GRoW, robotic tomato harvester

CEO Adi Nir at Trendlines' 7th Annual Company Showcase 2017


Adi Nir, CEO
MetoMotion logo

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