Metabolic Robots

Founder, Ziv Dubinsky, awarded Prime Minister Prize for Initiatives and Innovation

The Need

The profitability of the poultry industry has long depended on razor-thin margins and on fluctuating commodity feed prices. Feed costs for live broilers comprise between 50% and 70% of overall production costs1. Today’s standard feeding systems waste feed by providing large portions of food, without accounting for real-time demand, poultry growth charts, and other ambient factors. The animals do not feed according to their actual needs, causing stress and infighting, and resulting in higher mortality rates and reduced profitability.

The Product

Metabolic Robots has designed a completely novel technology to provide the poultry industry with an intuitive tool for real-time, automatic calibration of feed dispensed. The system improves food consumption ratio (FCR), reduces mortality, and improves animal welfare. The result: significant gains in profitability through optimal feeding and increase of marketed product marketed weight.

The Team

  • Ziv Dubinsky, CTO, Founder: Former product manager at Shekel (world leader in sensor technology) and entrepreneur
  • Nitzan Barazani, COO: Former general manager at Technoplast, production manager at Keter Plastic

The Market

According to the USDA, there are 8.4 million broiler farms worldwide. Initially, Metabolic Robots is aiming at four target markets: North America, South America, Europe and Israel, which together have over 100,000 broiler houses.

Poultry consumption is forecasted to increase by 45% from 2010 to 2030 (Agriculture Commodity Markets Outlook 2011-2020, European Commission), a global market of tens of billions of dollars for Metabolic Robots.

*Tony C. Dreibus, Elizabeth Campbell, “Good Dirt Gone Dry Wilting Corn Crop as Food Costs Rally,” Bloomberg, July 17, 2012


Cloud-based, automated poultry feeding system

At a Glance

Ziv Dubinsky, CTO, awarded Prime Minister Prize

Stage: Business development
Founded: 2013
Investor: The Trendlines Group
IP: Method, device, and algorithm in National phase in seven jurisdictions


Ziv Dubinsky, CTO
Mobile: +972.52.452.0748