EdenShield is developing a family of eco-friendly, plant-based, nontoxic insect control products.

The products leverage the beneficial characteristics of medicinal plants endemic to Israel’s semi-desert region and contain proprietary aromatic ingredients that mask plant odor and lower insect attraction.

The EdenShield Opportunity

Growers are actively looking for new solutions to improve crop yield by reducing the massive amount of damage caused by insects, and to reduce the use of pesticides. EdenShield’s natural plant-based solutions improve crop yield and reduce pesticide use.

  • EdenShield’s plant-based products are effective on greenhouse vegetables, flowers, and cannabis.
  • Strong customer response: Nearly 100% reduction in insects entering the greenhouse; up to 90% reduction in pesticide use.
  • Tremendous global insecticide market: $14 billion; $2 billion greenhouse segment (excluding cannabis). Company estimates ~$1 billion market potential.

The Products & Advantages

The EdenShield material maintains its efficacy throughout the entire growing season. It does not affect honeybees or other beneficial insects, and pests do not develop resistance to it.

The Company’s first product, NET, is an agro-technical treatment applied to greenhouse screens (not on crops) using GateKeeper™ a dedicated sprinkler system. EdenShield’s second product, DIRECT, is a foliar spray fertilizer applied directly to greenhouse vegetables, flowers, and cannabis.

Tests with EdenShield’s products demonstrated lower greenhouse penetration of thrips, whiteflies, and tuta absoluta by over 90%.

  • Odor-masking dramatically lowers insect attraction to crop
  • Significant reduction in viruses
  • Up to 90% reduction in insecticide use for targeted pests
  • No preharvest restrictions; no resistance development
  • Increased yield of high-value crops
  • Cost-effective integrated pest management (IPM) component; synergistic with conventional pesticides and biopesticides

The Team

  • Yotam Gadot, CEO: More than 20 years’ experience in business and management; previously, at Eltel Technologistics and Phytech Technologies
  • Yaniv Kitron, Founder & CTO: Chemical engineer with more than 18 years of international executive-level experience in business development for advanced agricultural markets; positions at Netafim and Herbs of Kedem
  • Shai Stern, Agronomist, Field Trials & Sales: 20 years of international experience in advanced agricultural technologies

Trendlines’ directors: Nitza Kardish, Steve Rhodes


Founded: 2012
Stage: Revenue (4x increase in sales in 2017 compared with 2016); ongoing sales in Israel, Italy, Greece, Spain, and Turkey; expanding farming operations to meet growing sales
Sales: $450,000 in 2017
Investors: The Trendlines Group, OurCrowd
IP: Patent granted (U.S., June 2016; Australia, April 2017); published (Europe); final stages (Canada, Mexico, India, China); filed (Israel, Kenya)
Distributor agreements, including the United States and Mexico
License: granted for EdenShield NET and Forte (Spain and Israel); final licensing stages (Turkey, England, United States)

Recent developments

  • Established distribution chain in Europe (Spain, Greece, Italy, Turkey, Israel)
  • Raised additional $2.2 million from strategic and financial investors for increasing production to meet sales growth and for development of a new application
  • Announced strategic partnership with Kibbutz Yotvata in southern Israel to facilitate an increase in production


  • License granted for EdenNET and EdenDIRECT for use in organic agriculture in the UK
  • September 2017: EdenShield raises $2 million from strategic and financial investors for increasing production and for development of a new application
  • Receives U.S. patent
  • Initial sales of GateKeeper system in Israel
  • Initial sales to U.S. home hydroponic sector
  • Increased farming operations tenfold to support sales of >$400,000 in 2016

In the Media

Background & Market

Thrips, whiteflies, and tuta absoluta are three common insects that attack high-value greenhouse crops, including bell peppers, tomatoes, herbs, flowers, and cannabis. These pests cause more than $2 billion in damage annually, either by direct damage to crops or through the transmission of devastating viruses.

Conventional chemical pesticides used to combat these pests are ineffective, as the insects quickly develop resistance — even within a single growing season. A number of pesticides are no longer commercially available due to their toxicity. Products that do remain in the market cannot be used during the critical preharvest period.

Increasingly, growers are turning to natural solutions to control pests. However, these solutions also suffer from major drawbacks. Biopesticides (from plants or microorganisms) cause insects to develop resistance or are short acting. Using natural enemies involves regulatory hurdles, is complicated, and is inefficient when pest populations increase rapidly.

The current worldwide market for insect pesticides is estimated at $14 billion, with the greenhouse segment estimated at $2 billion. Market players in the horticulture and ornamental segments are constantly looking for cost-effective natural solutions that are synergistic with their existing products.

Recent legalization of cannabis for retail use in four states has triggered a surge in investment activities, a clear opportunity for EdenShield. The cannabis market is projected to generate $25 billion or more in annual sales, with growers actively seeking natural protection solutions for this lucrative crop.

Now Funding

Now Funding Agtech icon

EdenShield is now funding.

See the presentation (PDF). Send more information about EdenShield.


See EdenShield CEO interviewed on ILTV.


Yotam Gadot, CEO

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