EdenShield is developing a family of natural, nontoxic insect control products.

The products leverage the beneficial characteristics of medicinal plants endemic to Israel’s semi-desert region and contain proprietary aromatic ingredients that mask plant odor and lower insect attraction.

The EdenShield Opportunity

Growers are actively looking for new solutions to improve crop yield by reducing the massive amount of damage caused by insects, and to reduce the use of pesticides. EdenShield’s natural plant-based solutions improve crop yield and reduce pesticide use.

  • EdenShield’s natural products are effective on greenhouse vegetables, flowers, and cannabis.
  • Strong customer response: Nearly 100% reduction in insects entering the greenhouse; up to 90% reduction in pesticide use.
  • Tremendous global insecticide market: $13 billion; $2 billion greenhouse segment (excluding cannabis). Company estimates ~$1 billion market potential.

The Products & Advantages

The EdenShield material maintains its efficacy throughout the entire growing season. It does not affect honeybees or other beneficial insects, and pests do not develop resistance to it.

The Company’s first product, NET, is an agro-technical treatment applied to greenhouse screens (not on crops) using GateKeeper™ a dedicated sprinkler system. EdenShield’s second product, DIRECT, is a foliar spray fertilizer applied directly to greenhouse vegetables, flowers, and cannabis.

Tests with EdenShield’s products demonstrated lower greenhouse penetration of thrips, whiteflies, and tuta absoluta by over 90%.

  • Odor-masking dramatically lowers insect attraction to crop
  • Significant reduction in viruses
  • More than 80% reduction in use of conventional pesticides
  • No pre harvest restrictions; no resistance development
  • Increased yield of high-value crops
  • Cost-effective integrated pest management (IPM) component; synergistic with conventional pesticides and biopesticides

The Team

Kardish-Malchi-Kitron ABIM booth

Trendlines Agtech CEO Nitza Kardish and EdenShield’s Co-CEOs Guy Malchi and Yaniv Kitron at ABIM in Basel, Switzerland.

  • Yotam Gadot, CEO: More than 20 years’ experience in business and management; previously, at Eltel Technologistics and Phytech Technologies
  • Yaniv Kitron, Founder & CTO: Chemical engineer with more than 18 years of international executive-level experience in business development for advanced agricultural markets; positions at Netafim and Herbs of Kedem
  • Guy Malchi, Cheif of Business Development: Industrial engineer and MBA; over 18 years of international experience in executive management, commercial and business development; positions at Rosetta Genomics (Nasdaq: ROSG), Champions Oncology (Nasdaq: CSBR), and Tefen
  • Shai Stern, Agronomist, Field Trials & Sales: 20 years of international experience in advanced agricultural technologies


Stage: Revenue
Founded: 2012
Investors: The Trendlines Group, OurCrowd
IP: National phase, expanding IP portfolio


  • Receives U.S. patent
  • Initial sales of GateKeeper system in Israel
  • Initial sales to U.S. home hydroponic sector
  • Increased farming operations tenfold to support sales of >$400,000 in 2016

In the Media

Background & Market

Thrips, whiteflies, and tuta absoluta are three common insects that attack high-value greenhouse crops, including bell peppers, tomatoes, herbs, flowers, and cannabis. These pests cause more than $2 billion in damage annually, either by direct damage to crops or through the transmission of devastating viruses.

Conventional chemical pesticides used to combat these pests are ineffective, as the insects quickly develop resistance — even within a single growing season. A number of pesticides are no longer commercially available due to their toxicity. Products that do remain in the market cannot be used during the critical preharvest period.

Increasingly, growers are turning to natural solutions to control pests. However, these solutions also suffer from major drawbacks. Biopesticides (from plants or microorganisms) cause insects to develop resistance or are short acting. Using natural enemies involves regulatory hurdles, is complicated, and is inefficient when pest populations increase rapidly.

The current worldwide market for insect pesticides is estimated at $13 billion, with the greenhouse segment estimated at $2 billion. Market players in the horticulture and ornamental segments are constantly looking for cost-effective natural solutions that are synergistic with their existing products.

Recent legalization of cannabis for retail use in four states has triggered a surge in investment activities, a clear opportunity for EdenShield. The cannabis market is projected to generate $25 billion or more in annual sales, with growers actively seeking natural protection solutions for this lucrative crop.


Guy Malchi presents EdenShield at a Trendlines Showcase.


Yotam Gadot, CEO