Omeq Medical Pitches to Chinese Investors at Virtual Road Show

Israeli startups pitch to China at virtual Tel Aviv roadshow

Omeq Medical, InovyTec among 10 medical device companies that presented at TechCode event

By Shoshanna Solomon, The Times of Israel

Lior Margalit was not nervous, he said. He pitches his medical devices start-up, Omeq Medical, to investors all the time.

Lior Margalit of Omeq Medical

Omeq Medical CEO Lior Margalit presents at a Trendlines Company Showcase.

This occasion was a bit different, though. He was going to present his company to about 50 Chinese investors sitting in three different cities via a conference call from an office on Tel Aviv’s trendy Rothschild Boulevard.

“How do you say hello in Chinese? ” Margalit urgently hissed to his chief technology officer, Assaf Gur, before entering a boardroom that had Chinese fans hanging from the ceiling and Israeli and Chinese flags on the table. Large wall screens broadcast the images of investors in the three rooms in three different cities in China: Beijing, Shanghai and Nanjing.


“We plan to hold this kind of roadshow from Tel Aviv twice a month with the aim of ramping up to once a week,” Holo Zheng, the general manager at TechCode Israel, said in an interview. Chinese investors are risk averse and generally want to make sure they are exposed to a great number and variety of technologies before making their decisions, Zheng said. The roadshows will include companies from a wide variety of sectors that already have a prototype product or a later-stage development, she said.

Read the full article on The Times of Israel.

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