Happy Tu B’Shevat — Celebrating Trees

This week, the team at Trendlines Agtech planted trees to mark the annual Tu B’Shevat holiday, which falls on January 16 this year. As the only agritech-focused start-up incubator in Israel, it is certainly fitting for the technologists and scientists to leave their labs, muddy their shoes and get their hands dirty by planting some trees.

From (l-r) Yuval Fradkin, Dovy Segev, Shalom Nachshon, Dikla Amram, Guy Malchi and Asa Ender. With thanks to Yuval Fradkin who supplied the trees from his greenhouse.

From (l-r) Yuval Fradkin, Dovy Segev, Shalom Nachshon, Dikla Amram, Guy Malchi, Asa Ender. With thanks to Yuval Fradkin who supplied the trees from his nursery.

Once a year, Israelis, young and old, go out and plant a tree (or more) in celebration of the Jewish New Year for trees –Tu B’Shevat. It is also customary to eat dried fruit (no Jewish holiday is complete without food) and taste and bless the first olive oil and wine of the season’s harvest. The holiday has its roots in the tithes law, the amount Jewish law requires to be donated to the poor from produce grown. In many ways, it is a holiday ahead of its time – planting trees, ecological-consciousness activities and nature conservation awareness. Indeed, Israel is the only country in the world that ended the 20th century with more trees than it started with.

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