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| Business Units > Trendlines Business Development |
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Our in-house Trendlines Business Development team leads the international business development efforts of the early-stage companies in our two incubators with industry-focused knowledge, experience, and contacts to achieve deal-oriented success.
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The team at Trendlines Business Development works day in and day out with our motivated and inspired entrepreneurs to drive their companies forward. How? By understanding their markets, figuring out their competitive advantages, extending their reach, and ultimately achieving their business goals. Our senior consultants do this in a variety of ways - from helping Trendlines' portfolio company managers identify and successfully tell their stories to writing door-opening business plans, to preparing targeted marketing communications deliverables, to introducing them to qualified partners and customers.
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History
Trendlines Business Development was formerly Signal Business Development, which was formerly Trendlines International. Confusing? Maybe. But, despite the names changes, the group’s focus remains the same. Since its launch in Israel in 1993, Trendlines Business Development has focused on exactly what its name says: business development.
The professional consultants keep pace with changes in markets, players, and trends to achieve one mission: leading Trendlines’ portfolio companies in their international business development efforts. Our key practice areas: life sciences (medical devices, biotech, healthcare), agritech, cleantech, and IT.
Trendlines Business Development is wholly owned by The Trendlines Group and is located in The Trendlines Group Building in the Misgav Industrial Park.
Trendlines Business Development Team
 Andi Chai, Senior Business Development Consultant
A focused and analytical business development consultant, AndiChai has more than 10 years' professional experience assisting companies in industries as diverse as textiles and consumer goods.
Andi provides our early-stage medical technology companies with expertise in mapping the competitive landscape, validating the market need, conducting research, and developing sound go-to-market strategies. Often, those strategies are based on financial forecasts she has developed in close collaboration with the entrepreneur or company CEO. She provides ongoing market intelligence, including identifying KOLs, finding partners, and searching for appropriate industry conferences.
Andi earned her MBA in banking, finance, and marketing from the Hebrew University of Jerusalem. She has an undergraduate degree in business administration from George Washington University. Andi is a native of Philadelphia, Pennsylvania.
 Karen Kozek, Senior Marketing Communications Consultant
Karen brings more than 20 years' experience from the software documentation and marketing communications fields. For a number of years, she was a member of an international documentation for a software developer. She recently was the lead editor for a project of Houghton Mifflin Harcourt's. As a marketing communications writer and consultant, Karen develops and writes copy for various deliverables from brochures and websites to presentations and voice-overs. She has led branding and rebranding efforts, formulating messages for print and electronic media. An experience voice-over narrator and presenter, Karen coaches CEOs and other business executives on ways to maximize their presentation opportunities. She assists clients across a range of industries but her particular focus centers on the life sciences, education, and textiles.Karen has B.A. in English literature from the University of MIssouri-Kanas City.
She is a native of St. Louis, Missouri.
 Avi Rosenzweig, Senior Business Development Consultant
Avi Rosenzweig is passionate about helping our portfolio companies in medical devices, information technology, and cleantech succeed. A consummate networker, Avi excels at finding appropriate contacts and communicating enough information so they want to hear more and continue to talk. He brings depth of understanding of trends - and has the ability to visualize future trends based on proposed technologies - to identify prospective partners and communicate the reasons for a strategic approach.
He founded and managed his own financial services company in the United States for seven years and served as a consultant to seed-stage start-ups (and helped raise millions) from 1999 to 2002.
Avi received his MBA from Bar-Ilan University and his bachelor's degree in economics from City University of New York in Brooklyn. He is a native of New York.
 Debbie Yerushalmy, Senior Business Development Consultant
Debbie Yerushalmy collaborates closely with our entrepreneurs and CEOs involved in agriculture, cleantech, and medical technology. Her top-notch research skills and careful attention to detail help her develop focused business plans and well thought out market strategies. Debbie assists our portfolio companies in identifying potential strategic partners and finding investment opportunitiesin the international community. As well, Debbie is the liaison in Israel for the state of Maryland through the Maryland/Israel Development Center.
Prior to joining Trendlines, Debbie was part of a technical documentation team for a company developing interactive user manuals. She also established and managed the accounting and logistics department for a high-tech electronics company in the transportation sector.
Debbie received her master's degree from the University of Michigan and her bachelor's from Oberlin College. She has a bookkeeping certificate from the Israel Department of Labor. Debbie is a native of Richmond, Virginia.
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